Subway® has launched a partnership with Crosscare to support those who may need it most amid the current cost-of-living crisis.
Subway will donate 50c from every 6-inch Sub, Wrap and Salad purchased from 13th – 24th December to Crosscare.
Crosscare’s Food Poverty Service helps families and individuals who need it most with emergency food supplies. As part of the service, dedicated caseworkers meet with each family and individual and offer people support and information to help them move away from long-term food poverty.
Our Food Poverty Service has met over 800 families and individuals, including 1,000 children, in the past year, and demand for the service is expected to rise in the early weeks of 2023.
Rory O’Connor, who launched the partnership on behalf of Subway at Crosscare’s Community Café on Portland Row, said: “We all know it’s an incredibly tough time for so many people at the moment, which is why it’s more important than ever to support those committed to making a difference and feeding the festive spirit this winter. Subway®‘s partnership with Crosscare and their ‘Sub You’ initiative is doing just that. So, get yourself down to a Subway this Christmas.”
Conor Hickey, CEO at Crosscare, said: “We’re incredibly grateful to Subway®, whose fundraising will help support our Food Poverty Service as demand increases this Christmas and into the new year. This support from Subway® customers will help us help families and individuals impacted by the cost-of-living crisis get access to the food and support they need.”
Subway’s partnership with Crosscare has been launched as part of the sandwich brand’s ‘Sub You’ campaign – an initiative to support Irish people with deals and promotions on tasty meals and snacks. With guests across Ireland set to benefit from the rollout of offers via Subway Rewards®, Subway’s ‘Sub You’ will see a selection of deals and promotions launch on the Subway App over the coming month, bringing some welcome festive spirit to the current economic doom and gloom many are experiencing.
Angelina Gosal, Head of Marketing UK & Ireland at Subway, comments: “We’re really excited to be launching our Sub You campaign with Rory O’Connor and raise awareness of the great deals that Subway® is offering this festive season. At Subway®, we’re committed to supporting local communities, and our partnership with Crosscare is our chance to help those who might need it across Ireland this winter.”
‘Sub You’ deals kickstarted with Subway’s app-exclusive advent calendar featuring 12 cost-saving offers until 27th December. For upcoming ‘Sub You’ deals and promotions on tasty meals and snacks, download the Subway App here: https://subwayrewards.ie/home.
